PrEP for Me Campaign
Now launched from the Coalition for Justice and Equality Across Movements: A campaign conceptualized and executed by women of color for women of color.
PrEP For Me, for Black and Latina women, is a community health response to an unmet need for conversations, self-care, and body autonomy that allow us to lean into our best selves.
Top 5 PrEP Facts:
- Established: A daily pill that has been available since 2012, a long-acting injectable six times per year that has been available since 2023, and a new, twice-yearly long acting injectable that has been approved by theFDA in June 2025
- Effective: 99.9% proven effective at preventing HIV when taken as prescribed
- Essential: With Black women and Latina women getting HIV at rates higher than women of other races, knowing about prevention options is life-saving!
- Equitable: Despite PrEP being available for almost a decade, many Black and Latina women are not receiving this critical health information to make the right choices for their well-being.
- Easy: Like many women who choose from a variety of birth control options to avoid an unintended pregnancy, being on PrEP is an easy and surefire way to peace of mind and sexual freedom.
Welcome to PrEP for Me
The PrEP for Me campaign was born from the energy and passion of the Fall 2024 HBCU Liberation Tour, where we hit the road and visited six college campuses, registering students of color to vote and have their voices heard. Along the way, we discovered something powerful: engaging college students of color—especially as they step into adulthood—is about more than civic engagement. It’s also about helping them take ownership of their health and well-being.
That realization sparked something bigger.
As federal HIV prevention funding faces uncertainty, we knew we had to act. Awareness about PrEP, a proven tool for HIV prevention, is vital. But awareness alone isn’t enough—access must follow.
That’s why we created PrEP for Me, a campaign centered around education, empowerment, and equity—especially for young Black and Latina women on HBCU and HSI campuses. These young women are leaders, caretakers, dreamers—and they deserve healthcare that sees and supports them.
Why Now?
Amid threats to vital public health infrastructure and prevention funding, it’s never been more urgent to raise our voices. PrEP for Me is about showing up, speaking the truth, and spreading the word: PrEP is safe. It’s effective. And it’s for you.
What We Stand For
Our campaign is rooted in the theme of Growth and Power—a celebration of self-love, power, and visibility. “Growth” honors the journey of becoming: making decisions about your future, your body, and your health. “Power” invites the confidence to spark honest conversations we need to fight stigma and build trust.
Our Mission
PrEP for Me is here to:
- Raise awareness: Make PrEP known and visible as an HIV prevention option for young Black and Latina women.
- Bust myths: Tackle misinformation and stigma head-on through education, storytelling, and real talk.
- Uplift bodily autonomy: Affirm every woman’s right to know her options and choose what’s best for her.
- Normalize the conversation: HIV prevention and PrEP shouldn’t be taboo—they should be talked about openly in our dorm rooms, friend circles, and community spaces.
- Mobilize and empower: Equip student leaders and partners with the tools to advocate, educate, and share vital resources.
- Grow partnerships: Build on our HBCU Liberation Tour connections and expand collaborations with women’s health groups on campus and online.
This campaign is for all the young women navigating college, identity, and big decisions about the future. You deserve health care that respects you, protects you, and grows with you.
So let’s talk about it. Let’s learn together. Let’s shine.
Campaign Timeline and Phases
PrEP For Me has been conceptualized as an evergreen, multipronged campaign that will be expanded through in-person and digital engagement to meet young, Black and Latina women where they are.
- Phase 1: Digital Launch, June 25, 2025
Our PrEP For Me campaign will be launched ahead of National HIV Testing Day to align with the importance of knowing your status and then onwards, choosing HIV prevention or treatment for your well-being. - Phase 2: HBCU Tour, September to November 2025
We are taking our PrEP For Me campaign on the road to have real conversations about self-love, body autonomy, growth, and sunshine. We will meet you at HBCUs and HSIs in the South. Tour dates and campuses will be announced soon! - Phase 3: World AIDS Day, December 1, 2025
HIV prevention is an essential part of the conversation around optimal health. Our PrEP For Me campaign will share new assets and resources to commemorate #WAD2025 that can be utilized in the United States and globally to amplify PrEP awareness. - Phase 4: National Black HIV/AIDS Awareness Day, February 7, and National Women and Girls HIV/AIDS Awareness Day, March 10, 2026
Recognizing the community’s need for digital outreach resources, we will offer awareness day-themed assets for individuals and organizations to share within their networks to drive awareness and prompt demand for PrEP at their local health providers.
Join our PrEP For Me campaign
- Community Partners
- HBCUs and HSIs
- Media Partners (national and local)
- Student Leaders
- Campus Health Centers