National Minority AIDS Council Building Healthier Communities

Special All Day New Media Institute

Session 1: 8:30 a.m. – 12:30 p.m.

New Users & Experienced Users, Mason and Powell Rooms, 6th Floor 

Session 2: 2:30 p.m. – 4:00 p.m.
Expert Panel, Mason and Powell Rooms, 6th Floor 

Session 3: 4:00 p.m. – 5:00 p.m.
Questions and Answers with AIDS.gov Team, Mason and Powell Rooms, 6th Floor

Everyone's talking about new media tools and how they are helping people communicate more efficiently and effectively. But what does that mean for HIV/AIDS organizations and how they communicate with their clients?

Find answers to these questions and more during the New Media Institute! This innovative all-day session is split into three distinct sections:

Sessions 1 & 2 (Morning): The day begins with attendees split into two groups - New and Advanced Users. New Users will learn in-depth about tools such as text messaging, Twitter, podcasts, blogs,  social network sites, photo and video sharing sites, and wikis. Advanced Users will receive a general overview of new media tools and strategies, and then learn in-depth about how HIV/AIDS organizations can incorporate - or augment- these online tools in their current or new communications strategies.

Session 3 (Afternoon): During the second part of the day, attendees will come together to listen to and ask questions to a panel of experts who have successfully used new media tools to deliver HIV/AIDS information to their clients, as well as to participate in a question and answer session with AIDS.gov. Scheduled panelists currently include:

• Ian Anderson, POZ magazine, New York, NY
  
  

• Allegra Madsen, Internet Sexuality Information Services (ISIS), Oakland, CA
  
  

• Murray Penner, National Alliance of State and Territorial AIDS Directors (NASTAD), Washington, DC
  
  

• Bonnie Goldman, TheBody.com
  
  

• Erik Ireland, San Francisco AIDS Foundation, San Francisco, CA
  
  

• Edward Mishaud, UNAIDS, Geneva, Switzerland